you give when you use this website. We are committed to ensuring that
your privacy is protected. Should we ask you to provide certain
information by which you can be identified
when using this website, then you can be assured that it will only be
used in accordance with this privacy statement. We may change this
policy from time to time by updating this page. You should check this
page from time to time to ensure that
you are happy with any changes.
What we collect
Information contained in any enquiry you submit to us. Including the
Contact information including phone number & email address
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the “How we use
What we do with the information we gather
We require this information to understand your needs and provide you
with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our services.
We may periodically send promotional emails about new products,
special offers or other information which we think you may find
interesting using the email address which you have provided.
From time to time, we may also use your information to contact
you for market research purposes. We may contact you by email,
phone, fax or mail. We may use the information to customise the
website according to your interests.
We are committed to ensuring that your information is secure. In
order to prevent unauthorised access or disclosure, we have put in
place suitable physical, electronic and managerial procedures to
safeguard and secure the information we collect
We are committed to protecting your privacy and maintaining the
security of any personal information received from you. We
strictly adhere to the requirements of the data protection
legislation in the UK.
We will not provide any of your personal information to other
companies or individuals for commercial reasons without your
permission. However, we may need to provide your name and
delivery address to third parties that we may use for the
purposes of delivering specific goods/services to you.
We follow strict security procedures in the storage and
disclosure of information which you have given us, to prevent
unauthorised access in accordance with the UK data protection
Your legal rights
You have the right to:
Request access to your personal data (commonly
known as a “data subject access request”). This
enables you to receive a copy of the personal data we hold about
you and to check that we are lawfully processing
Request correction of the personal data that we
hold about you. This enables you to have any incomplete or
inaccurate data we hold about you corrected, though we may need
to verify the accuracy of the new data you provide
Request erasure of your personal data. This
enables you to ask us to delete or remove personal data where
there is no good reason for us continuing to process it. You
also have the right to ask us to delete or remove your
personal data where you have successfully exercised your right
to object to processing (see below), where we may have processed
your information unlawfully or where we are required to erase
your personal data to comply with local law.
Note, however, that we may not always be able to comply with
your request of erasure for specific legal reasons which will be
notified to you, if applicable, at the time of your request.
Object to processing of your personal data
where we are relying on a legitimate interest (or those of a
third party) and there is something about your particular
situation which makes you want to object to processing on
this ground as you feel it impacts on your fundamental rights
and freedoms. You also have the right to object where we are
processing your personal data for direct marketing purposes. In
some cases, we may demonstrate that we have compelling
legitimate grounds to process your information which override
your rights and freedoms.
Request restriction of processing of your
personal data. This enables you to ask us to suspend the
processing of your personal data in the following scenarios: (a)
if you want us to establish the data’s accuracy;
(b) where our use of the data is unlawful but you do not want us
to erase it; (c) where you need us to hold the data even if we
no longer require it as you need it to establish, exercise or
defend legal claims; or (d) you have objected
to our use of your data but we need to verify whether we have
overriding legitimate grounds to use it.
Request the transfer of your personal data to
you or to a third party. We will provide to you, or a third
party you have chosen, your personal data in a structured,
commonly used, machine-readable format. Note that this
right only applies to automated information which you initially
provided consent for us to use or where we used the information
to perform a contract with you.
Withdraw consent at any time where we are
relying on consent to process your personal data. However, this
will not affect the lawfulness of any processing carried out
before you withdraw your consent. If you withdraw your
consent, we may not be able to provide certain products or
services to you. We will advise you if this is the case at the
time you withdraw your consent.
We do not knowingly collect data relating to children.
No fee usually required You will not have to
pay a fee to access your personal data (or to exercise any of
the other rights). However, we may charge a reasonable fee if
your request is clearly unfounded, repetitive or
excessive. Alternatively, we may refuse to comply with your
request in these circumstances.
We may need to request specific information from
you to help us confirm your identity and ensure
your right to access your personal data (or to exercise any of
your other rights). This is a security measure to ensure that
personal data is not disclosed to any person who has no right to
receive it. We may also contact you to ask you for further
information in relation to your request to speed up our
We try to respond to all legitimate requests within one
month. Occasionally it may take us longer than a
month if your request is particularly complex or you have made a
number of requests. In this case, we will notify
you and keep you updated.
permission to be placed on your computer's hard drive. The cookie
helps analyse web traffic or lets you know when you visit a
particular site. Cookies allow web applications to respond
to you as an individual. The web application can tailor its
operations to your needs, likes and dislikes by gathering and
remembering information about your preferences.
We use Google Analytics to analyse the use of our website. Google
Analytics gathers information about website use by means of cookies.
The information gathered relating to our website is used to create
reports about the use of our website. Google's
Overall, cookies help us provide you with a better website, by
enabling us to monitor which pages you find useful and which you do
not. A cookie in no way gives us access to your computer or any
information about you, other than the data you choose
to share with us. You can choose to accept or decline cookies. Most
web browsers automatically accept cookies, but you can usually
modify your browser setting to decline cookies if you prefer.
Blocking all cookies will have a negative impact
upon the usability of many websites. If you block cookies, you will
not be able to use all the features on our website.
Links to other websites
Our website may contain links to other websites of interest. However,
once you have used these links to leave our site, you should note
that we do not have any control over that other website. Therefore,
we cannot be responsible for the protection
and privacy of any information which you provide whilst visiting
such sites and such sites are not governed by this privacy
statement. You should exercise caution and look at the privacy
statement applicable to the website in question.
Alpine Taxis Ltd
Company Address: Regency
Court Station Approach Hockley Essex SS5
24 Golden Cross Road Rochford Essex SS4